Product development for hygiene products

The Smart Sonic was a big leap forward from the newly developed Smart at the time. It takes the right partners to find your way in the oral care market. This applies to production, but also to things like patents and certification.

We found this partner in Trisa AG, a Swiss company that manufactures 1 million toothbrushes a day. The concept, design, and production were developed and implemented in collaboration. We at Aspekt primarily took on a management role—including quality control and new market entries well after the initial market launch.