Product development for hygiene products

The main focus here was on the feel and shape of the smart attachment. The design had to appeal to children and allow them to use their toothbrush correctly intuitively. Simple language in the design and selection of the feedback LEDs was essential, as was the selection of many cheerful colors.

High-resolution 3D printing and vacuum casting allowed us to quickly and realistically visualize and test the product. Geometries could be refined and handling tested 1:1 before we went into series production!

For this project, we took responsibility for large parts of the hardware. Project planning and setting up the processes was coordinated jointly with Playbrush. The same applies to the management and monitoring of the various bureaucratic tasks that arise around the market launch of a product, including certification. We then provided support with product and production optimizations, as well as with support and quality management. To this day, we continue to ensure that certifications remain up to date, even though, as is often the case, we have gradually handed over the other tasks to internal Playbrush employees.

Once the geometry and concept had been finalized, we set out to find suitable manufacturers. This applied not only to the individual parts of the product, but also to assembly and packaging. Especially with new manufacturers, there is a lot to coordinate at the beginning and therefore a lot of communication. Over the years, this becomes less and less of an effort and mutual trust grows. Processes, geometries, and tools are often optimized in order to work more accurately and, of course, to save money. Especially when quantities increase, there are great options available here!