This design is characterized above all by its clear transitions and lines, but also by its unusual color selection. The color-coordinated high-performance brush heads are naturally also part of this! The lighting combines valuable and clear feedback with the design language of the rest of the product.

Our 3D printer ran through the night to quickly obtain real feedback on designs and ergonomics. Elastic parts and bristles were also taken into account and incorporated so that we could iterate on a daily basis. This is the only way to bring such a product to market in less than a year.

Together with Playbrush, we not only developed the concept, but also took care of the planning, including production, logistics, and certification, and stuck to the schedule. The launch deadline was fixed, and we all delivered together. That means taking responsibility, being flexible, and replacing assumptions with facts as quickly as possible. At this point, we would like to say a big thank you to the Playbrush team for their culture of learning from mistakes and their support!